Marketing Campaigns that skyrocket your sales
What is that you seek through entrepreneurship?
Is it more Money? More Influence? Greater Freedom? Better Lifestyle? More family time? More Travel?
Are your current marketing efforts empowering you to achieve this – whatever it is that you seek?
Why do you need better Marketing?
If you’re reading this right now then it’s possible that maybe — just maybe — in some way, shape or form your business isn’t where it’s supposed to be, where you’d like it to be despite putting a soul-crushing amount of effort in pushing, shoving, scratching, and clawing your way to success!
Or perhaps you just want more, you want to climb that next rung on the ladder of success so as to achieve more money, more family time, more travel, more freedom, more power, more Influence, more Impact etc.
Whatever it is that you seek. We’ve got your back!
Marketing Tragedy to Marketing Strategy
Most amateur marketers today are distracted by the shiny object syndrome and they promote constant shifting of attention from this method to that method and this tool to that tool and this approach to that approach.
And this in turn transmits the syndrome to you because you believe them and why won’t you? After all, they’re the so-called experts. And so you try these random copy-paste strategies and even if something works you won’t exactly know what and why?
And this leaves you worried about where your next customer will come from whilst being ripped into a million pieces, drowning in a pool of maybes.
Wondering and second-guessing yourself:
“Maybe I should blog? Start a podcast? Build a personal brand?
Broadcast my whole freakin’ life on Insta or Tiktok?
Run some ads? Spend $5k on a logo? $3k on SEO software?
Post on LinkedIn five times per day?
What about building a $10k “flashy” new website that does absolutely nothing for the business?
Maybe the new marketing software with all the bells and whistles is the answer?
Maybe… That’s just what I need to get more customers, Right?”
Wrong! That’s not how marketing works! While it’s true that technology shifts the outer appearance of how we market and sell products it doesn’t change the underlying principles that make it successful.
Real marketing always begins with a sound understanding of the human psyche, well-formed business acumen and their strategic integration and not fancy tools with the latest bells and whistles.
Diagnosis > Prescription
How would you feel if you went to a doctor and instead of asking about your symptoms and running tests, he’d just prescribe you a bunch of antibiotics saying: “These new antibiotics are awesome! You must try them, Steve!”
Would you even consider taking those antibiotics? Then why would you do that to your business?
A great marketing agency starts with diagnosis before prognosis and certainly before the prescription.
At TCV we start by identifying the real issue, the real thing that’s stopping you from climbing the next rung on the ladder of success and we cut down this “Gordian Knot” that keep you trapped or slows your growth!
And then we create – tailored to your business and current situation – marketing strategy and implementation plans that help you get unstuck and get the money needle moving.
You’ll be consistently and predictably getting more keen-to-buy leads and/or orders knocking on your inbox every single morning than you possibly know what to do with.
Regardless of what’s going on with the economy, politics and governments!
What does our Marketing Package Consist of?
Research and Strategy
All successful businesses at their core solve a problem or meet a specific need, hence they begin by pinpointing not just “who we are?” but their “Raison d’être” i.e. “Why does our business exist in the first place?”. This is why strategic thinking and planning are always the first steps in our process.
We consider ourselves strategic partners for your business. And we begin our branding process with an in-depth immersion into the business and its customers. This allows us to see the issues from the perspective of the business and its end users.
We interview business owners and stakeholders, carry out user research, and conduct competitive analysis. We go as thorough as necessary and consolidate all the information to create a holistic plan of action.
Evaluation and Goal Setting
The marketing process begins with our time-tested marketing workshop, an interactive experience tailored to each client. We gather key stakeholders to learn more about who you are, your business, and your creative visions. Together, we carry out audits, reflect upon things, and establish shared goals and guidelines for successful marketing campaigns. We often find that while we collect vital information from these workshops, our clients also learn a lot about themselves.
Defining success from the beginning sets us up to connect strategic findings with your brand and income goals. It also helps us decide on tech. stacks that are compatible with your existing technological architecture and business objectives. This takes us from strategy to execution!
Business Model Innovation and Product Eco-system
A business model is a company’s core strategy for profitably doing business. Recent studies conclude that most innovations even in the technology sector are the result of innovative business models than the introduction of new disruptive technology.
A business model takes your product or service and turns it into a profitable business. An elegant business model allows you to capture greater value by looking at the four components of a business viz. Who are you selling to? What do you sell? How do you create and deliver it? Why it is commercially viable?
Tweaking any one or two in the right way has often been the source of business innovation. For example, Netflix changed the entertainment industry forever by allowing streaming entertainment on demand based on a subscription model instead of renting DVDs or videos one at a time. They changed the “How?”
The first thing we do after defining the goals is to look at your existing business model and start tweaking it in order to arrive at innovation. And then we create your value ladder and end-to-end product ecosystem.
‘Grandma approved’ offers, landing Pages & sales pipeline
We believe that your business model and offerings should be so unambiguous and refined that you can explain them to your grandma.
Because if that can’t be done there is somewhere somewhat lack of clarity that needs to be dealt with. Hence, after defining the business model we help you create offers, landing pages and sales pipeline that would get your Grandma’s approval.
Marketing Strategy Exploration
After we create grandma-approved offers, landing Pages & sales pipeline now it’s time to explore the right strategies for marketing. Here we explore different marketing strategies and create a personalised plan of action to get your business where you want it to be.
The ‘Strategy’ we discuss is often based around (but not limited to) Networking (not a pyramid scheme), Email marketing, Social Media Marketing, WOM, Ads, SEO etc. But these are not random things you do, all these methods are linked through a common strategy and conversion funnel so that everything works in unison to bring you to that finish line we defined earlier without any struggle.
One-month action checklist
It is not enough to talk the talk we also need to walk the walk. To make this easy we divide your personalised plan of action into a 30-day checklist. So you can spend a few minutes each day putting the plan into action and this builds up the momentum for success.
This checklist is focused on your business goal. For example, If you are just starting a business this could be focused around getting the first 10 clients or if you are more advanced it could about reach $3k per month (or $10k or whatever depending on the stage of your business)
Closing Masterclass (The SALES Strategy)
Now it’s one thing to generate leads and another to close them. Here is where the golden elixir of wealth is pressed but a lot of people shy away from selling because sales has gained a bad reputation.
And this is often because of door-to-door salespeople or telemarketers who use high-pressure and high-manipulation sales techniques.
But these people do not truly represent sales. In this masterclass, we explore sales/closing from a paradigm-shifting viewpoint. So that if you have ever hesitated or felt bad about selling you won’t ever feel that way again. And if you are already good at selling these sets of techniques would only improve your sales figures.
Evaluation and fine-tuning Session
We don’t just leave you on your own after we are done with the program. After 30 days of the checklist, we meet again and help you pivot or refine the existing strategy based on real-world feedback.
We meet and celebrate the results of your success and then we fine-tune the strategy to make things even better. This session usually takes 30 minutes of work and then we just joyfully listen to your success story!
And if you need any more help or want to take this to the next level we are always there available on an hourly rate or monthly retainer.