Elegant Brands that people remember, buy from, talk about and advocate!
What does it mean to have a brand?
Does it mean having a great logo, colourful labels and fancy packaging?
Or Does it mean having ‘The Rock’ Dwayne Johnson promote your product?
Or Does it means having a great reputation and credibility in the minds of people so when they see your name or logo on a product they tell that salesperson “Just shut up and take my money!”
What is a Brand and why you need one?
Your ‘Brand’ is not your logo, colour palette, visual identity, products and services, trademarks, patents, shelf space, billboards, packaging etc. but it is every possible interaction you could have with your potential and existing customers or stakeholders and how you make them feel in each of those from smallest to greatest.
Your brand is the sum total of all the experiences, perceptions, expectations, memories and stories they associate with your business and hence branding is how you influence the above. Hence, branding is a cohesive system that spans across all mediums and touch points.
Simply stated, “Your brand is how people perceive you.”. It is how they feel when they hear your name or use your products!
This helps you connect with them on a deeper human and emotional level. Humans are emotional creatures and research reveals that emotions shape decisions not just by influencing the content of thought but also the depth of information processing related to decision-making.
For example, If you feel positive about a product or a company then you won’t hesitate as much or require as much information and thinking to buy their products or services. Whereas if you feel negatively about a product or company then you’ll get cautious, you’ll ask more questions, procrastinate more and ultimately you might not buy the product even if you are intellectually satisfied but emotionally unsure.
The way people feel about your business could make or break your business. So, would you leave such an important aspect of your business to chance or design?
Here’s where we come in, we as a branding agency offer a complete solution from naming your business and logo design to communications and style guides that help you shape how people think and feel about your business. So the next time they see your product they tell that salesperson “Just shut up and take my money!” (Mic Drop!)
What’s included in our branding package?
Discovering your Rasion D’être
All successful businesses at their core solve a problem or meet a specific need, hence they begin by pinpointing not just “who we are?” but their “Raison d’être” i.e. “Why does our business exist in the first place?”.
Because if your business ceases to exist tomorrow and it makes no difference to anybody then it wan’t a very good business to begin with. Hence it is important to discover your “Raison d’être”.
This is why strategic thinking and planning are always the first steps in our process where we immerse ourselves into the business and its customers.
Defining Success
The branding process begins with our interactive brand workshop tailored to each client. We invite key stakeholders to learn more about “who you are?”, “your business”, and “your creative visions”.
Together, we carry out audits, reflect upon things, establish shared goals and guidelines for a successful branding experience.
Defining success from the beginning sets us up to connect strategic findings with visual identity and tech stack for seamless executions. This takes us from strategy to execution!
We often find that the information we gather is vital information not just for us but they’re also introspective for our clients.
Identifying Target Audience
If you are targeting everyone, you are targeting no one! In all markets, the market leader gets an unfair advantage. That’s because customers choose the leader because it feels easier and safer.
The strategy, then, is not to wish and dream of becoming a big fish. The strategy is to pick a small enough pond.
Hence, at this stage, we pinpoint your audience because if you are targeting everyone, you are targeting no one and your messaging feels generic and bland.
Visual identity
We facilitate the creation of an emotional connection between brands and consumers, and that means more than just a pretty logo or package. But rest assured, you’ll get one of those too. And that’s exactly what this step is all about.
Here, we utilise all we have learnt from the research and inspiration phase and translate it into stunning logo and brand visual identities.
We execute your vision for your brand. So when you look at the logo and identity you say “This is exactly what I wanted!”
And our iterative process stays strategically focused based on research so our time creating is spent efficiently
Inspiration Gathering
Research and strategy play a critical role in every phase of our branding projects.
We gather inspiration by studying trends, exploring your unique brand and personality through our interactive sessions and past success cases to creatively position your brand in a unique and fitting way.
Sometimes the best inspiration we can collect are things that mean something to the client be it a pic or a video or a piece of music or a piece of art.
After we collect inspiration with emotional value our team then creates mood boards, preliminary language, and an overall roadmap for consistent execution across the project.
Language and Communication
Beautiful brands simply work better when language resonates with the same high standards as aesthetics.
We establish distinctive promises, messaging, voices and tones for our brands focused around the same research which helps us create an entire ecosystem which can be applied across all touch points.
It is important to distinguish between voice and tone. Your brand voice is your brand’s unique way of speaking while your brand tone is how you use it in different contexts.
Think of brand voice as your company’s enduring personality, and tone as its mood
Soul-Stirring Storytelling Masterclass
One of the greatest creative challenges when it comes to getting your message through to your audience is to “Make Them Care!”. And this is really hard to do.
So each and everyone of us keeps changing channels on Television to find some show, some scene that could make us care! And I assure you that when we find a scene that makes us screech to stop and glues our attention to what’s happening in the moment, that can only happen by design.
How do you make your audience care? This is the question we deal with in the storytelling masterclass because only if people cared about your product and services you’d never run out of eager-to-buy customers. As humans when we care enough about something we’d do pretty much anything for it.
Delivering Brands That Work
Once designs and language are complete, we deliver instantly usable products by providing practical deliverables such as brand guidelines, voice and tone guides, and easy-to-access asset libraries ready to implement on arrival.
This includes a library of elements that extend your brand across all your marketing channels.
Colours, gradients, patterns, page, text and photography guidelines and more, are all packaged into easy-to-use design systems.
Everything you need to build out your site and everything you need to create brand-consistent content long after our work is complete will be provided to you.