Websites that wow and convert your ideal customer
What does your website do?
Is your website a part of your main conversion strategy?
In other words, does your website help you land more clients/customers?
If not then how does your website facilitate in achieving your business goals?
Why do you need a website?
Your website is a great credibility-boosting tool that serves to inform users about your products or suite of services—but most importantly, it’s your online point of sale.
Your website must be the hub of your business activities where all other spokes meet!
Because this is where your build a direct connection with your audience, share critical information, capture emails, urge them to book appointments, sell products etc.
This is one traffic source you own and control. This is your one still point in the perpetual flux of the internet.
All other traffic sources are not owned or controlled by you and it is risky to rely on them for selling or maintaining customer relationships because networks can shut down, algorithms can change, Facebook can block your Ads account without any particular reason or prior warning, your Instagram reach could grow or shrink etc.
But once people become regular users of your website and you capture their emails, you send them offers and you sell them products that provide them with great usage value then you have a customer for life.
You now have a customer, a friend and a fan who will advocate your products and services for free for a freakin’ lifetime – as long as you keep providing them with great value!
Websites that are designed to wow and convert
But for all this to happen you must have a website that’s designed to convert, a website that wows your ideal customers and makes them screech to a halt and glues their attention to the message you have for them!
It is estimated that modern users spend 41% of their life interacting on screen, that is 8000 days or 21 years. That’s why it is essential to align business goals to a user interaction that is valuable, soulful and humane.
Research shows that first impressions are 94% design-related and It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influence their first impression and 70% of projects fail due to lack of user acceptance.
Designing functionality alone Is NOT enough
This is why we take the design and content of your website very seriously. Now, more than ever before, it’s indispensable to have a website that connects to your customers on that deeper, emotional and human level.
It is no longer sufficient to design functionality – although that’s still a requirement it is not enough. It is necessary to design a humane user experience, to delight your users, gain trust and earn brand loyalty.
We create next‑level websites focused on improving conversion and increasing customer engagement by strategically integrating user experience and brand storytelling.
And our web designers and developers work together to create responsive websites that feel at home on any device. Product landing pages, marketing sites, online stores or UX/UI for company internal websites.
What’s does our website Package entail?
Research and Strategy
All successful businesses at their core solve a problem or meet a specific need, hence they begin by pinpointing not just “who we are?” but their “Raison d’être” i.e. “Why does our business exist in the first place?”. This is why strategic thinking and planning are always the first steps in our process.
We consider ourselves strategic partners for your business. And we begin our design process with an in-depth immersion into the business and its customers. This allows us to see the issues from the perspective of the business and its end users.
We interview business owners and stakeholders, carry out user research, and conduct competitive analysis. We go as thorough as necessary and consolidate all the information to create a holistic plan of action.
Defining Success
Defining success from the beginning sets us up to connect strategic findings with visual identity and tech stack for seamless executions. This takes us from strategy to execution!
Building up on the Brand Guidelines
With your visual identity defined, we craft a library of elements that extend your brand across all your marketing channels. Buttons, patterns, page templates, text and photography guidelines, and more, all packaged into easy-to-use design systems. Everything we need to build out your site, and everything you need to create brand-consistent content long after our work is complete. If we haven’t done your branding then we can try to make best use of your existing brand but if there isn’t much to begin with we will insist doing branding first.
Design to Wow and Convert
We as a creative design agency design next‑level websites focused on improving conversion and increasing customer engagement by strategically integrating user experience and brand storytelling with business objectives and flawless functionality.
Good design is elegant and uncluttered but very evident, guiding your customers without distraction or ambiguity. What do your customers need? What do they want to do?
With care and intention, we design thoughtful wireframes, intuitive user interfaces, and journeys that convert. This helps us build next‑level websites focused on improving conversion and increasing customer engagement by strategically integrating user experience and brand storytelling.
Content Curation
Content has a way of becoming clutter over time. As part of any redesign, we audit all your content, help you decide what stays and what goes, then restructure everything with a clear organisational system and elegant information architecture. It all simplifies maintenance of your site while helping your customers find what they need. We also provide templates and checklists to help your copywriters create content that is perfectly optimised for your website.
Development
We don’t believe in “one size fits all” web or app development. Every site or app we build is designed to fit your business needs. We architect innovative design solutions that scale to your boldest ambitions by picking and deploying today’s most transformative technologies on rock-solid platforms.
Our full‑stack design and development teams work closely together to create stable, secure, reliable solutions using best-in-class technology stacks, CMS and platforms, be it a product landing page, marketing site, online store or blog.
Adding Accessible, Adaptive, and Responsive
Every site we create is designed for universal accessibility and ADA compliance. All sites are also fully responsive and adaptive, with design systems so flexible that they just work across all screens and devices. So that anyone can access and navigate your site with ease.
Improved Engagement
Customised content matters! Dynamically personalise your website content based on your user segments, connect your content directly with your Analytics platform, and increase user engagement.
Modern web users expect personalisation of content and offers that are presented to them and this brings additional challenges and overhead of managing different sources of content, user data, analytics and tools.
Personalised content is great, but it can be even better if it’s driven by and tightly interconnected with your analytics data. We integrate WordPress Digital Experience Platforms (DXPs) that sync seamlessly with analytics, for effortless efficiencies and frictionless conversions.
Empowering You
While we hope that every client will become a delighted repeat client, we empower you with intuitive dashboards and no-code tools and the drag-and-drop interface you need to manage your site, update your content, and analyse your data. This means you can manage your website even if you haven’t written one line of code in your lifetime.